When Mattress Firm embarked on a significant rebranding effort, Apex was the trusted partner to manage the signage transition across hundreds of locations. One of the largest projects was the Sleepy’s to Mattress Firm conversion, which involved updating signage at over 250 locations nationwide. This rebranding effort required meticulous scheduling to ensure a smooth transition from old branding to new while minimizing disruption to store operations. In addition to handling large-scale rebrands, Apex continues to support Mattress Firm with new signage installations, remodels, and maintenance, ensuring their branding remains fresh and visible.
By expertly managing permitting requirements and city-specific signage regulations, Apex helps Mattress Firm maintain a cohesive and recognizable brand presence. Whether it’s a simple sign face refresh or a full-scale signage overhaul, Apex ensures that every Mattress Firm location is equipped with high-quality signage that stands out—just like a perfectly restful night’s sleep.